Mobile marketing strategy

Digital Marketing Strategy

Craft an innovative digital marketing strategy using tested and proven techniques that drive quality traffic to your website. Rise above the competition and become an authority in your industry.

How mobile marketing strategies for small businesses can boost conversion rates

With over five billion unique users on mobile devices, marketing to people with smartphones can increase your brand’s awareness and improve your conversion rates. The numbers show how significant mobile device usage has become:

• Sixty-eight percent of email campaigns are opened on a mobile device.

• Mobile ad spending accounts for 72% of the digital advertisements purchased in the U.S.

• Digital marketers spend over half of their budget on mobile advertisements.

• When used as part of a multichannel marketing approach, mobile marketing can lead to more sales.

• Smartphone use encourages 70% of people to make purchases in store after using their phones to get more information about a product or service.

• More than 90% of businesses that use an advanced personalization strategy saw revenue growth in 2018.

• Mobile devices are responsible for over 40% of the transactions that people complete online.

Mobile marketing strategies for small businesses can help people find information about your products, which ultimately helps convert them to customers.

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Mobile marketing strategy refers to multi-channel methods used in digital marketing to engage consumers on their smartphones, tablets and other mobile devices. Mobile marketing channels include websites and ecommerce stores, email, SMS/text marketing, MMS, social media, and mobile apps. Check out the full guide for more on the best mobile marketing strategies to use in your mobile marketing plan.

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